helpful content to get your website found
There is no point in having a website if your target audience never visits it. Attracting people to view your content involves a combination of elements, but the crucial one is that your company’s name comes up when they type a search query in Google.
Google will recommend pages based primarily on their relevance to the search term and how valuable it rates your content for the visitor.
If your content answers their burning questions, guides them on their buying journey, or solves a problem, your page is more likely to be at the top of the search results.
integrating SEO into
your website
How you get to the top of the search results page is known as Search Engine Optimisation, or simply SEO.
Several technical aspects of a website impact SEO, such as site speed, your site’s structure, and the user’s overall experience. We consider all these when we design and develop your website.
However, the thing that makes the most significant difference is the keywords that your site ranks for.
Keywords are the signposts that point people to what you have on your website. If you are a restaurant, diners will never find you if your website talks about how you offer delicious food as you would be competing with every other restaurant on the internet. If, instead, your content discusses how you are an award-winning restaurant in Hull specialising in vegan food for people with Coeliac disease, then you are offering something far more specific.
Your site is more likely to appear in the search results for people searching for several terms, including vegan, restaurants in Hull, and Coeliac disease.
If you are unsure what keywords you should be using or what you want to rank for, our team of experts can help. We will research your business and industry and create a list of the most popular words people are typing into Google.
It is tempting to guess or think you know what your target audience wants, but you will be surprised!
professional content makes
all the difference
identify your keywords
Once you have identified the appropriate keywords to use on your website, the next challenge is to use them appropriately. Again, there are some technical aspects to this which we can take care of, or help you with.
content is king
The important thing is to ensure that all the wording on your website features your keywords and that you regularly create content, such as blogs, to keep your website fresh and top of mind.
Our professional copywriters can produce content for you or advise you on the types of articles you should be writing.
For more advice on how SEO works, read our blog series
Designed to benefit your visitors
By focusing on site structure, user experience, content optimisation, and technical performance, we will build a site that attracts and retains visitors, ultimately driving more traffic and helping you achieve your goals.
