This video gives an overall tour of Moosend. Moosend is an email marketing app.
I have other Moosend blogs including;
Adding people to your Moosend mailing list
Writing an email newsletter in Moosend
How to send automatic emails using Moosend
A quick tour of Moosend email marketing
Moosend is an email marketing platform that’s easy to use and works well with WordPress, which is why I like it. Here’s a quick look at its main sections and what each one does.
Campaigns. This is where you create and send one-off emails such as newsletters. You start a new regular campaign, design your email and send it to your chosen list.
Growth tools. Here you build subscription forms to add to your website. They collect names, email addresses and other details and feed them straight into your Moosend mailing lists. You can also build standalone landing pages, separate from your main website.
Audience. This is where your contacts live. You can split them into lists, for example newsletter subscribers, blog followers, or people who downloaded a lead magnet. Within each list you can create segments, so the right emails reach the right people.
Reports. These show how every email performed, whether it was a manual campaign or an automated one.
Automations. This is where Moosend does the work for you. A trigger, such as someone filling in one of your forms, can start a single email or a whole sequence with timed gaps between each message. You can also link automations to your online shop, so emails go out after certain products are bought. For more on how automations work, see using email automation to warm up leads.
If you’re choosing an email platform or want help setting one up, get in touch.
