In the modern business landscape, simply offering a great service is rarely enough to guarantee a steady stream of leads. Customers want to hire experts. They want the peace of mind that comes from working with the absolute best in the field. This is where building a...
We all use platforms every day. Airbnb for that weekend away, Amazon for a new screen protector, or Uber to get back from a night out. They all say they are there to help make our lives easy as customers (and they do) and to make us make money as participants in the...
One of the reasons that many businesses' marketing doesn’t bring in the leads it should is because it is not a joined up, well planned journey, or a good marketing funnel. Let me give you an example. Emma spent a long time building a large LinkedIn following on her...
For some people, just mentioning SEO sends them into a worried sweat. For others, they are focusing on very specific technical things, image alt-tags and meta descriptions are mentioned a lot. But what I find is that many people are spending lots of time, not doing...
A Google Business Profile is essential if you want your business to be found on Google. Sam explains why and how you can optimise your Google Business Profile. https://youtu.be/-qBIgsDYyF4
Getting emails to arrive with their intended recipients is getting harder. In this video I explain why, and what you can do about it to help your emails arrive in the recipient's inbox. https://www.youtube.com/watch?v=ElUMr100BrE&t=3s
How to get SEO Working for Your Website - Development and Launch Welcome to Sam Hollis’s second search engine optimisation blog on designing and launching your SEO site. Read the first on planning your website and search engine optimisation campaign here. This article...
How to get SEO Working for Your Website - Planning Search engine optimisation, or SEO, is one of the most effective ways of investing in your business's future online by attracting more repeat clients. Google Ads is a quick way to make sales, but it stops working the...
How do you spend your free time? Do you read the Times? Perhaps you watch a new episode of Rings of Power on Amazon Prime or listen to Spotify? Whatever your answer, I bet most of you would have trouble getting through the week without using one of the many...
When surfing the web, there are few things as off-putting as an old and outdated website. Useless information, dead links and wonky images can put people off dealing with your organisation. Sharp and up-to-date website content, on the other hand, can be a major point...
Most of us website owners are online for the same reason. We want people to do business with us in some way or other. To manage that, we first need to turn on that little lightbulb of interest in their heads and keep it lit after they leave our site. Lead magnets...
I think it’s fair to say 2020 and the start of 2021 is probably one of the most challenging years, for people in business, this millennium! However, as lockdown is beginning to ease so business can ‘resume service as usual’, business can seriously implement a robust...
